Soon Inc. works in a number of areas including TV program planning and the licensing and management of brands on behalf of intellectual property owners. Represented brands include Agnes Lum, the American model popular in Japan in the late 1970s and early 1980s, Slush Puppie, the famous American slush beverage dating back to the 1970's Saho Sasazawa, the Japanese writer whose had more than 380 production credits to TV and film in Japan, and Lonely Dog, the well-established art property.