『chibizoukun』

Shigemi Hijikata

(1915～1986)

A noted prolific graphic designer.

Worked on graphic design elements for film, stage, ballet, culture documentaries.

Meeting playwright Tadasu Iizawa launched his graphic arts career.

Early artwork for magazines, picture books, puppet-play books.

Later pioneered development of corporate mascots and puppet animation CMs.

Invented design of famous “Sato-chan” character for pharmaceutical giant.

Source: Ryūichiro Nemoto, Graphic designer Hijikata Shigemi no sekai

(Exhibit catalog. NPO Furuki yoki bunka wo keishō suru kai

[Society for the continuation of the good old culture] )